Best toothpaste for the money (September 2026)

The best-value toothpaste on Dealophant is the listing with the lowest live price per ounce, not the lowest sticker price. Dealophant ranks every toothpaste by total Amazon price divided by ounce count, so "best value" always means the lowest real cost per ounce.

Compare toothpaste prices per ounce on Amazon. Crest, Colgate, Sensodyne — find the best value.

Compare Toothpaste Prices Per Ounce

How "best value" is decided

"Best value" on Dealophant means the listing with the lowest computed price per ounce in the current Amazon Product Advertising API result set, within the dominant unit family of the search. Ranking is purely totalPrice ÷ unitCount, ascending. Affiliate commission does not enter the math, even when it would help our revenue. The full methodology is at /how-it-works.

We calculate price per ounce across all tube sizes and brands.

The live ranking is at https://dealophant.com/compare/toothpaste. Prices update on every search and the "Best Value" badge marks the cheapest listing in the dominant family.

Top toothpaste ranked by price per ounce

  1. Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz — $0.2772/fl oz ($9.98 total)
  2. Aquafresh Cavity Protection Fluoride Toothpaste, 5.6 oz Aquafresh Cavity Protection Fluoride Toothpaste, 5.6 oz — $0.3821/fl oz ($2.14 total)
  3. Colgate MaxFresh Fluoride Toothpaste, Clean Mint, 4 Pack, 6.3 oz Colgate MaxFresh Fluoride Toothpaste, Clean Mint, 4 Pack, 6.3 oz — $0.4226/fl oz ($10.65 total)
  4. Crest Cavity & Tartar Protection Toothpaste, Whitening Baking Soda & Peroxide,5.7 Ounce (Pack of 2) Crest Cavity & Tartar Protection Toothpaste, Whitening Baking Soda & Peroxide,5.7 Ounce (Pack of 2) — $0.5246/fl oz ($5.98 total)
  5. Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor — $0.5556/fl oz ($9.00 total)
  6. ARM & HAMMER Advance White Toothpaste, Clean Mint, 6.0 oz, 4-Pack ARM & HAMMER Advance White Toothpaste, Clean Mint, 6.0 oz, 4-Pack — $0.5608/fl oz ($13.46 total)
  7. ARM & HAMMER Plus TheraBreath Toothpaste, Icy Mint, 5.5 oz, 2-Pack ARM & HAMMER Plus TheraBreath Toothpaste, Icy Mint, 5.5 oz, 2-Pack — $0.6336/fl oz ($6.97 total)
  8. Crest Base Pro-Health Whitening Toothpaste (4.3oz) Triple Pack, Teeth Whitening Crest Base Pro-Health Whitening Toothpaste (4.3oz) Triple Pack, Teeth Whitening — $0.6969/fl oz ($8.99 total)
  9. Colgate Total Whitening Fluoride Toothpaste, Mint, 2 Pack, 5.1 oz Colgate Total Whitening Fluoride Toothpaste, Mint, 2 Pack, 5.1 oz — $0.7804/fl oz ($7.96 total)
  10. Pro-Health Advanced Deep Clean Mint Toothpaste with Fluoride, Gingivitis Treatment (5.1oz) Twin Pack Pro-Health Advanced Deep Clean Mint Toothpaste with Fluoride, Gingivitis Treatment (5.1oz) Twin Pack — $0.8794/fl oz ($8.97 total)

How to actually find the cheapest toothpaste

  • 6.4-8 oz tubes are typically the sweet spot for per-ounce value
  • Multi-packs (3-4 tubes) offer 20-30% savings vs individual tubes
  • All ADA-accepted toothpastes with fluoride provide the same cavity protection regardless of price

Frequently asked questions about toothpaste

What is the cheapest toothpaste per ounce?
The cheapest toothpaste per ounce on Amazon is Colgate, Crest, or Aim in multi-packs of large tubes, often priced at $0.30-$0.50 per ounce. Specialty brands like Sensodyne run $0.80-$1.50 per ounce. Premium whitening toothpastes can exceed $2.00 per ounce.
Is expensive toothpaste better for your teeth?
All toothpastes with the ADA Seal of Acceptance provide effective cavity protection. Expensive toothpastes may offer additional benefits like sensitivity relief (Sensodyne) or advanced whitening, but for basic oral health, a $3 tube of Crest works just as well as a $12 tube of premium toothpaste.
How much toothpaste does a person use per year?
The average person uses about 15-20 oz of toothpaste per year (4-5 standard tubes). At $0.40/oz (value) vs $1.50/oz (premium), that's $6-$8 vs $22-$30 per person per year. A family of four saves $50-$80 annually by choosing value brands.
What's the cheapest toothpaste per ounce on Amazon right now?
Dealophant ranks every toothpaste listing on Amazon by live price per ounce, recalculated from the Amazon Product Advertising API on each search. The cheapest in-stock listing appears at the top of https://dealophant.com/compare/toothpaste. Prices change frequently — verify on Amazon before buying.
How does Dealophant calculate price per ounce for toothpaste?
Total listing price is divided by the canonical ounce count extracted from the product title. toothpaste is best compared by weight (price per ounce). Pack count and serving count are misleading because manufacturers vary scoop and bag sizes between products. 1 lb = 16 oz, so a "1.5 lb" listing is 24 oz. Cross-unit listings (for example a serving-count tub mixed in with weight-based tubs) are shown separately under "Other formats" so the price-per-ounce ranking stays apples-to-apples.
Is bulk toothpaste actually cheaper per ounce?
Usually yes, but not always — Dealophant has seen single-pack toothpaste undercut bulk on a per-ounce basis when the smaller size is on sale or has a Subscribe & Save discount the bulk listing doesn't. That's why Dealophant always recomputes per-ounce price live rather than assuming bigger = cheaper.
What's the typical price range per ounce for toothpaste?
It varies by brand, format, and current promotions. To see the live range, sort the listings at https://dealophant.com/compare/toothpaste by Price Per Unit ascending — the cheapest and most expensive in-stock options are visible immediately. The "Best Value" badge marks the lowest price per ounce in the current result set.

Related

See all toothpaste ranked live · Browse all 50 categories · How Dealophant calculates price per unit

Operated by CommQuest. All prices in USD from the US Amazon marketplace via the Product Advertising API. Verify on Amazon before buying. As an Amazon Associate, Dealophant earns from qualifying purchases. Ranking is deterministic from price ÷ unit count and does not weight on commission.